Cookies

Last Updated: January 2026

This Cookie Policy explains how MERACH Australia (“MERACH”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit or use our website, mobile applications, online content, advertisements, or marketing emails (collectively, the “Services”).

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, disclose, and protect your personal information in accordance with Australian privacy laws.

1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small text files that are stored on your device (such as a computer, smartphone, or tablet) when you visit a website. Cookies allow websites to recognise your device and remember information about your visit, such as preferences or actions.

We may also use similar technologies, including:

  • Web beacons / clear gifs – small graphic files embedded in web pages or emails to track interactions

  • Pixels or tags – used to understand website usage or email engagement

  • Local storage or similar technologies – used to support site functionality

For simplicity, all such technologies are referred to as “cookies” in this policy.

Cookies may be:

  • Session cookies, which expire when you close your browser; or

  • Persistent cookies, which remain on your device until they expire or are deleted.

Cookies may be placed by us (first-party cookies) or by third parties that provide services such as analytics or advertising (third-party cookies).

2. HOW AND WHY WE USE COOKIES

We use cookies to support the operation, security, and performance of our Services, including to:

  • Enable core website functionality and secure access

  • Remember your preferences and settings

  • Understand how users interact with our Services

  • Improve website performance and user experience

  • Measure the effectiveness of our marketing communications

  • Deliver advertising that is more relevant to your interests

Cookies help us provide a smoother, safer, and more personalised browsing experience.

3. CATEGORIES OF COOKIES WE USE

Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off in our systems. They are used for:

  • Authentication and session management

  • Security and fraud prevention

  • Load balancing and shopping cart functionality

Without these cookies, our Services may not function properly.

Functional Cookies

These cookies enhance functionality and personalisation, including:

  • Remembering language or region preferences

  • Saving user settings

  • Enabling requested features such as video playback

Analytics Cookies

We use analytics cookies (including from third-party providers) to understand how visitors use our Services, such as:

  • Pages visited and time spent

  • Navigation patterns

  • Error messages

This information helps us improve website performance and usability.

Advertising and Marketing Cookies

These cookies are used to:

  • Display advertisements relevant to your interests

  • Limit how often you see an advertisement

  • Measure the effectiveness of advertising campaigns

They may collect information about your interactions with our Services and may be shared with advertising partners in accordance with our Privacy Policy.

Social Media Cookies

Our Services may include social media features (such as share buttons) provided by third parties. These providers may set cookies on your device. We do not control these cookies and recommend reviewing the relevant third party’s privacy policies.

4. HOW LONG COOKIES REMAIN ON YOUR DEVICE

The duration a cookie remains on your device depends on whether it is a session or persistent cookie.

  • Session cookies expire when you close your browser

  • Persistent cookies remain until they expire or are deleted

Retention periods vary depending on the purpose of the cookie.

5. YOUR COOKIE CHOICES AND CONTROLS

Browser Settings

Most web browsers allow you to control cookies through their settings, including enabling, disabling, or deleting cookies. Instructions are usually found in the browser’s “Help” section.

Please note that disabling cookies may affect the functionality of our Services.

Useful resources include:

  • Google Chrome

  • Mozilla Firefox

  • Safari

  • Microsoft Edge

  • Opera

You can also visit www.allaboutcookies.org for more information.

Third-Party Cookies

Third-party cookies are managed by the providers that place them. You can control these cookies through your browser settings or by visiting the third party’s website.

We do not have direct control over third-party cookies.

Interest-Based Advertising Opt-Out

You may opt out of interest-based advertising through industry self-regulatory programs, including:

Opt-out settings apply per browser and device.

6. GOOGLE ANALYTICS AND ADVERTISING

We may use Google Analytics to understand how users interact with our Services. Google Analytics uses cookies to collect information such as pages visited and time spent on the site.

We may also use Google advertising features, such as remarketing, to display ads based on previous visits.

You can learn how Google uses data here:
https://policies.google.com/privacy/partners

You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on:
https://tools.google.com/dlpage/gaoptout

7. DO NOT TRACK SIGNALS

Some browsers offer “Do Not Track” (DNT) features. Currently, there is no consistent industry standard for responding to DNT signals, and our Services do not respond to these signals.

8. UPDATES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect operational, legal, or regulatory changes.
The updated version will be posted on this page with a revised “Last Updated” date.

9. CONTACT US

If you have questions or concerns about this Cookie Policy or our privacy practices, please contact us:

MERACH Australia
Email: info.us@merachfit.com